I currently spend more time in South East Asia as we are looking to expand our business there in the near future. What strikes me is the number of young children wearing Croc-like shoes as every day shoes. Surely, the hot weather and a cultural attraction for bright colours and playfulness play a role in this phenomenon, but I cannot help but wonder what these parents expect will happen to their children’s posture and backs in a few years time?

Having done some extensive research before we launched our brand and having spoken with podiatrists specialising in children’s feet, I was and stay convinced that a young child needs a shoe that fits properly and holds the foot well, especially around the ankle. It should also be preferably made from soft leather or canvass, at least for the parts in contact with the skin. Any natural material is healthier than a synthetic one.

Interestingly, one of the first articles questioning the safety of wearing Croc-like shoes was published in the Australia and not in Asia. You can download this article published in the Sun Herald on November 2, 2008.

Kids-in-Crocs Safety Concern (98 KB)

Are these parents irresponsible or just ill informed about the basic safety and health rules for their children’s feet? I still wonder…